Creating a Side Hustle

Starting a business is one of the most exciting and terrifying things I have done. When I decided to go into business, I had no idea what I needed to do. I just knew I wanted to help people. The idea of coaching was presented to me by a stranger and when I asked those close to me, they agreed that he was right.

I didn’t know where to begin, but the more I thought about it, I realized it was where I needed to be.

One of the questions I ask my clients is “What is something people consistently ask or need from you?” There is a wealth of information in this answer. Each of us have talents and will find that we are asked to do the same favors or asked for the same advice time and again. When I answered this question, the answer was coaching, mentoring or training.

Starting a business was something I would think about, but was afraid to embark on because it seemed too difficult to navigate. There were so many pieces to the puzzle, and I didn’t want to take the time to figure them out, especially while I was working for someone else.

When I finally started my business, I realized that every job I had before gave me tools to help run a business. I noticed where the skills I acquired working for companies were coming in handy and helping me create a business. Each experience provided an outline for a process that I would need to create.

Now, I coach several women who want to start their own businesses. Many who want to start a side hustle before leaving their jobs. I love watching the progression from “I think I want to …” to “I am so happy I started …!”

If you are thinking about starting a business, here are a few tips to help you get started:

1. Get clear on what you want to do: make a list of all the things you would do if money wasn’t an issue. Ask yourself: what do people tend to come to me for or ask me often? Look at your list and notice where a potential side hustle could bloom.
2. What problem do you solve?: Think about all the things that you are good at and think about the specific problem you will solve with your business.
3. Who is your ideal client?: Write out the attributes, spending habits, specific needs and issues this client faces. This exercise is valuable to help you hone in on who you are speaking to and recognizing your market.
4. How will I make money?: Decide on whether you will be offering a product or service. Make a list of what your potential offerings will be.
5. What do I need to start?: Will you need materials, a website, social media, products, a certification, investors? Figure out what you need to do before you get started and make a list and timeline.
6. Name your business: Once all of the above steps are completed, its time to name your baby! This can take some time and you may find out that someone else has the name. I always suggest making a list of words that emulate what you are trying to say with your business and working from there.
7. Never stop learning: if you haven’t already, pick up books, take classes, watch videos and surround yourself with like-minded individuals. Owning a business is a never ending education and have resources and a network are lifesavers.

With these steps, you will have a great start to beginning your journey as a business owner. There are many intricacies to having a business, but clarity must come first. It is also important to allow your business to be fluid and change with you as you grow.

If you would like more help on how to make your dream idea into a reality,  check out my business coaching packages to help you get started.